

Five steps to a great newsletter
1. Know what people actually read. You are sharing your story. Sharing what you do . You put a lot of effort into your articles, but keep...


Seven steps to a compelling appeal - with examples
Seven steps to a compelling appeal letter Address your potential donor by name. This is a relationship. Avoid words like Friend, Fellow...


Three-legged stools - not just for milking
Development is a team sport. New Development Directors are often barely in their seat, when the Executive Director, a board member or one...


Making donors feel special - because they are!
You do good work. Your organization is making a difference. But if you weren't funded - - Can't you hear the brakes screeching! Without...


Telling your story on local media
You are present on social media, your website is active and up-to-date. You are calling, visiting, emailing donors and potential donors. ...


The Secret Weapon for Successful Events: Board Members
Yes. When it comes to events, the Development Director or Event Planner will do the heavy lifting, but Board members can take your event...


The Power of Paying Attention
Who would think a "like" on FaceBook would influence a potential donor? It did me. I'd been watching Clarity, a nonprofit that offers a...


5ks & galas & golf - Oh my!
Nonprofits, especially young nonprofits often spend a great deal of time and effort on special events to raise money. The result is...


Looking for support? Who cares - -
Your mission needs funding Who cares! No. Really. Who cares? You have a mission that is unique and worthy of support. You need funds to...